Weightmans’ Sarah-Jane Howitt on What Effective, Data-Driven Business Development Looks Like – Passle’s CMO Series Podcast | Pass

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There is consensus that data can be used with greater impact by legal marketers and comic book professionals. That data is important is undisputed, however, the best practice for actually using data day-to-day in marketing and BD efforts is not as well understood.

We are lucky to discuss it with Sarah-Jane Howitt, partner at Weightmans on this edition of Passle’s CMO series. Sarah-Jane is responsible for client relationship management, new business development and firm communications See more +

There is consensus that data can be used with greater impact by legal marketers and comic book professionals. That data is important is undisputed, however, the best practice for actually using data day-to-day in marketing and BD efforts is not as well understood.

We are lucky to discuss it with Sarah-Jane Howitt, partner at Weightmans on this edition of Passle’s CMO series. Sarah-Jane is responsible for client relationship management, new business development and firm communications and joins Charles Cousins ​​to talk about their data-driven approach to effective BD.

Sarah-Jane and Charles explore:

– Weightmans approach to data and how it has evolved since Sarah-Jane joined the company

– Why a data-driven approach is a strength for the company when it is such a challenge for many other companies

– What it took to make data available and useful across the business

– How the comics and marketing professionals at Weightmans use data every day

– The interactions of lawyers and partners with data

– The other ways the company today uses the data that is really valuable

– Advice to CMOs wishing to make data one of their strengths See less –

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