Vimeo (NASDAQ: VMEO) teams up with ICT Tac as part of a partnership designed to encourage small and medium-sized enterprises (SMEs) to use the short video platform for advertising and marketing.
What happened: The new partnership will allow SMBs to use the AI-powered video production tool Vimeo Create to produce and publish ads directly in TikTok Ad Manager in minutes.
The companies collaborated on custom video templates that are exclusively available in Vimeo Create and have been optimized for the TikTok platform.
Vimeo has also joined TikTok Marketing Partners in the new Creative Tools sub-category, with the aim of helping brands produce creative assets for presentations on TikTok.
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What happens next: The companies said a test of small businesses using Vimeo Create for advertising on TikTok resulted in more than 85% of participants reporting successful campaign results.
“We’re thrilled to be the first video creation platform to integrate with TikTok for Business and extend the reach of Vimeo Create, so more businesses can engage even more customers online,” said Richard Bloom, senior vice president of business development at Vimeo.
“As small businesses recover and rebuild after a difficult year, TikTok is working on ways to make it easier to access their community and grow their business,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.
Photo: Nitish Gupta from Pixabay.
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