University Profile: Commerce, Management and Marketing | University guide


What you will learn

Business and management degrees focus on how organizations work: what they do, their management styles, and their business strategies.

The training offer is varied: some will be more oriented towards trade or retail; others will focus on tourism or international business. However, the common threads of any business degree tend to be finance, marketing, and human resource management.

You will gain an understanding of markets, finance, operations, people management, information systems, policy, strategy and data. Courses will also explore the ethical implications of a business. If your job is retail oriented, you should be able to discuss fair trade issues, for example.

A key part of dealing with others is the ability to identify with them and understand their needs – all skills you should develop during your degree. Those who study marketing will develop an ability to understand market needs and customer behavior and improve customer satisfaction.

Business, management and marketing chart.

How are you going to learn

Some business courses will have a more defined professional element, so you’ll be working as a team to build a business and market a product before you’ve finished looking at your reading list. This group work will help you develop your teamwork and leadership skills. Other courses will make internships a required part of the degree. Most universities will boast good links to business, which means guest lecturers and the opportunity to network.

Group work is a key part of many courses, so you will develop your teamwork and leadership skills, as well as your ability to consider all things related to starting your own business and marketing your business. ‘a product.

Graduate Marketing students can use the Chartered Institute of Marketing’s Graduate Gateway to gain further qualification by taking a small number of additional modules.

What are the entry requirements?

Entry requirements vary, but an A level (or equivalent) in mathematics, economics and business studies is likely to help your application.

What job can I get?

These courses are popular among students, which inevitably means tougher competition for jobs. And because it’s not as specialized a field as architecture or medicine, you may find yourself dealing with economics or history graduates who decide in their senior year that they want a career in business. . That said, the nature of your business courses and the hands-on experience you’ve gained means you’re well-positioned to get a job in the financial industry or with one of the top companies that recruit graduates. These programs should give you a good general business foundation and the opportunity to focus on a particular area, such as human resources, finance, or marketing.

Those who study a marketing degree will find that their skills are not only valued by advertising agencies. Organizations in a wide range of sectors – public, private and voluntary – all have marketing departments.


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