The research book “Business Management and Marketing” will be available on February 15, 2022


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LOS ANGELES, CALIFORNIA, USA, Sept. 5, 2022 / — ‘Business Management and Marketing’, authored by Zhaoyang Xu and published by Easyfind Publications, is available February 15, 2022.

Mr. Xu is currently the CEO of Hangzhou Sunzoom Household Co., Ltd (“Sunzoom Furniture”). The book, “Business Management and Marketing”, combines the results of Mr. Xu’s academic research in the field of business development and marketing. Mr. Xu’s achievements at Sunzoom Furniture are also included in the book as examples to explain how to apply business principles to practical business practices.

In the “Business Management” section of the book, Mr. Xu explains how he implements business strategies to develop Sunzoom Furniture’s products focusing only on sanitary ware to provide customers with comprehensive soft furnishing solutions. . Dr. Xu’s research findings on global business operations, supply chain management, corporate finance, and human resource management are included in this book.

In the “Marketing” section of this book, the academic research results of Mr. Xu from the Cheung Kong Graduate School of Business will also be included.

Readers can find answers from:

1. how to present your product(s) to potential customers?
2. The strategy to offer attractive bundles to customers?
3. How companies cross cultural and border boundaries?

“Business Management and Marketing” is eagerly awaited by researchers in the field. According to Simon Chang, former editor of American Harmony Academic Publications, “I look forward to reading Dr. Zhaoyang Xu’s publication, as it provides answers for researchers and entrepreneurs through explanations and examples. on how to successfully market Chinese products in the global market. ”

Mr. Xu gave his answers on why he wants to publish this book, “The importance of product quality outweighs quantity. However, “making excellent products first” is the key to a successful business enterprise. I want to share my knowledge and experience with all current and future entrepreneurs.

On February 15, 2022, “Business Management and Marketing” will be available on all major e-reader platforms.

Jason Liu
Easy Marketing
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