Sport Group Founder Hires Senior Director, Licensing and Business Development


Founder Sport Group, the maker of youth uniforms and college fanwear, announced it had hired Samantha Stevens as Senior Director, Licensing and Business Development.

Stevens is responsible for new and existing licensing and retail partnerships in this newly created role. She is responsible for growing the company’s licensed sales division through the collegiate licensed brands of Founder Sport Groups, ProSphere, Gameday Greats and Badger Sportswear.

Stevens joins the company from GFX, a DTC college business venture, where she forged business paths for the technology company in the sports, media and entertainment licensing industries. Prior to that, Stevens was Director of Licensing at Michigan State University, focused on growing revenue to support scholarship and programming. She also served on the Board of the International Collegiate Licensing Association (ICLA) from 2013 to 2021 and as President from July 2019 to June 2020. Steven has also worked in the areas of trademarks, licensing, in Athletics and Marketing at the University of Miami in Appalachia. Wright State University and University.

The Sport Group Founder’s Vice President of Sales and Strategic Partnerships, Patrick O’Neill, said, “We feel very fortunate to have Samantha join our team. Samantha’s people-centric approach, coupled with her deep industry knowledge and experience, has enabled her to succeed at every stage of her career, and we expect nothing less here at Founder Sport Group.

Photo courtesy Founder Sport Group


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