Shenandoah Valley Small Business Development Center Emphasizes Importance of Buying Local This Holiday Season


HARRISONBURG, Va. (WHSV) — According to the Better Business Bureau and the Small Business Administration, there are approximately 750,000 small businesses in Virginia alone.

The Shenandoah Valley Small Business Development Center has offices in Harrisonburg and Verona and strives to provide advice on business and marketing strategies, as well as training for businesses in Augusta, Bath, Highland, Page, Rockbridge and Rockingham.

“It could be a start-up considering a new venture or a company that has been around for a long time and is facing new challenges,” said Joyce Krech, director of SVSBDC.

As the holiday season approaches, we also come across Small Business Saturday which was launched in 2010 by American Express.

According to a Consumer Insights survey from the company, in 2021 shoppers were estimated to have spent $23 billion at small restaurants and stores across the country during the holidays, and Krech says that here in the Valley, it’s also important to buy locally.

“They are our neighbours, they are our friends, they are the parents of the children our children go to school with. They are instrumental in keeping our communities vibrant and vibrant and they are so vital to our local economy,” Krech said.

For those looking to shop small in Harrisonburg this year, you can find a list of downtown businesses here.


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