Pioneering Global Media Director Géraldine Pamphile Appointed Lamina1 Business Development Director

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LOS ANGELES–()–Laminate1, a layer 1 blockchain optimized for the Open Metaverse, welcomes Géraldine Pamphile, a leader in enterprise technology and new media, as Chief Business Development Officer. With a wealth of experience creating innovative fan experiences at the intersection of technology, culture, entertainment and new media –– including the National Basketball Association’s multi-billion dollar franchise ( NBA), Aser Ventures’ LIVENow and mixed reality leader Magic Leap –– Pamphile will now lead partnerships and global business development for Lamina1.

Lamina1 was founded earlier this year by neal stephensonRenowned futurist and science fiction author who originally coined the term “Metaverse” in his 1992 novel Snowfall – and cryptocurrency pioneer, Pierre Vessenes, founder of the first VC-backed Bitcoin company. In her new role as CBO at Lamina1, Pamphile will draw on her experience in growth strategy, distribution and global partnerships to help the company develop its emerging metaverse business, particularly through its expertise in the Asian market, where it previously helped develop the NBA. fan base and corporate partnerships with premium portfolio brands and media giants.

“Leveraging technological innovation to create new avenues for consumers to meaningfully engage with their favorite brands and creators has been a driving force throughout my career, and exploring those possibilities within of an Open Metaverse presents an exciting opportunity,” said Pamphile. “There is so much potential to reinvent the user experience and enhance it through immersive technologies, and joining the metaverse, AR/VR, creative and business pioneers at Lamina1 provides a solid launch pad to do just that.”

Pamphile is the newest high-level addition to Lamina1’s growing leadership team, joined by immersive technology leader (and former Magic Leap colleague), Rebecca Barkin, as President; Metaverse pioneer and former head of AR/VR at Unity, Tony Parisi, as product manager; and former EA and Google executive, Jamil Moledina, as Vice President of Games Partnerships & Media. Having worked on the global stage with some of the most valuable consumer IP and brand portfolios, Pamphile was a natural choice for the role of CBO, according to Lamina1 management.

“Geraldine has a rare and highly desirable combination of experience leading partnerships in entertainment, games and emerging technologies. The strength and breadth of her network, her strategic vision and her talent for negotiation make her a real strength and a fantastic partner,” said Rebecca Barkin, President of Lamina1. “I’ve had the pleasure of working with Geraldine to execute game-changing partnerships in the past, and I’m thrilled that she has chosen to join us at Lamina1.”

Prior to working at the NBA and Magic Leap, Pamphile was a founding member of music and culture media publisher TRACE, a group of media entities dedicated to urban music and culture, initially backed by Goldman Sachs –– where she led international business growth and expanded the channel to more than 110 countries. She joins Lamina1 from her most recent position as CEO of Aser Ventures’ LIVENow, a marketing, distribution and monetization platform for content creators and owners.

For more information and to get involved, visit Lamina1.com or join the community on discord.gg/lamina1.

About Lamina1

Lamina1 is a Layer1 blockchain optimized for the Open Metaverse. The brainchild of legendary futurist Neal Stephenson (who first conceptualized the term “Metaverse” in his bestselling 1992 novel Snow Crash) and Peter Vessenes, a founding leader in the crypto space since the early days of Bitcoin – Lamina1 is on a mission to provide the blockchain technology, interoperable tools, and decentralized services that will make it the preferred destination for creators building a more immersive Internet. This is the world’s first proven carbon negative blockchain.

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