The Philippine delegation generated $22 million in leads from more than 90 Japanese companies during their recent week-long visit to Tokyo.
Dita Angara-Mathay, trade counselor and special trade representative in Tokyo, reported that the first post-pandemic Philippine trade mission to Japan consisting of 35 delegates from 23 companies visited Tokyo last July to assess business opportunities. outsourcing in game development and animation and compare best practices in creative industries.
Angara-Mathay said the Filipino delegates successfully generated business leads when they interfaced with more than 90 Japanese stakeholders in Tokyo.
“Our delegates, who immersed themselves in Japanese cultural expression, visual arts, digital interactive media and its interplay with advanced technologies, identified potential partnerships in business development and capacity building ventures, the most important of which are those that will enhance the skills of Filipino creators in Japanese-style animation and game development,” said Angara-Mathay.
She explained that 23 Filipino creatives seek to gain multicultural experiences abroad in order to make socially responsible and sustainable contributions to the global creative economy while promoting and developing original Filipino-owned digital creative IPs and on Filipino theme.
The DTI Export Marketing Bureau (DTI-EMB) has invited the CEO members of the Game Developers Association of the Philippines (GDAP), the Cybercraft Philippines Association and the Creative Content Creators Association of the Philippines, Inc. (SIKAP) to unite their forces with officials and members of the Cebu Chamber of Commerce in a joint bid to realize the country’s aspiration to become a regional hub for creative services.
“We want to maximize the growth prospects of the Philippine creative industry by exploring business opportunities in overseas markets and learning from global best practices. In 2021, creative services accounted for 7% of the country’s overall economic output. We want to capitalize on the growing international momentum in our IT-BPM, animation, game development, digital marketing and design services,” said Christopher Lawrence Arnuco, Director of DTI-EMB.
The mission was organized by the Philippine Trade and Investment Center (PTIC) in Tokyo, the DTI’s field office in Japan, with the support of its institutional partners such as the ASEAN Japan Center (AJC), the Japan Chamber of Commerce and Industry (JCCI) and the Cabinet Office for Space Policy.
AJC invited experts from the Computer Entertainment Supplier’s Association, Association of Japanese Animations, Game Age Research Institute, Inc., and AERA Lab to present topics of interest such as the latest in CG animation technology of Japan, characteristics of game users in the Japanese market, and prospects for international collaboration in Japanese game and animation. The morning and afternoon sessions were interspersed with lunch meetings with Nintendo, Kadokawa, Altplus Inc., Katomasa Inc., SpiderPlus and Active ReTech.
Delegates also listened to briefings, engaged in dialogues and toured facilities at Creek and River and Center of Garage. Creek and River is a pioneer in the creator agency space, comprised of approximately 80,000 creators and nearly 1,000 corporate partners.
Center of Garage is an incubation hub comprised of startups, super factories, and large corporations who share a collective vision of accelerating deep tech startup innovation. Six Japan-based startups, all of which expressed strong interest in entering the Philippine market, showcased their innovations in building materials, agricultural applications using big data from space assets, electric vehicle storage batteries, leaching environmentally friendly using algae technology, biomaterials for geotextile netting, and Riken ventures into foam as a manufacturing and processing agent.
The group also visited Akihabara, Japan’s center for otaku culture, the NTT ArtTechnology Museum, where state-of-the-art scanning and visualization technologies are used to showcase art and culture for regional promotion and revitalization, and Content Tokyo, an annual event that attracts the participation of and global content creators, distributors, solution and technology providers, marketing companies and licensing professionals.
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