Outward Adds Home Furnishings Veteran to Business Development Team


Outward, Inc., independent Williams-Sonoma Inc., has hired furniture veteran Dana Helms as its new SMBR Business Development Manager. Helms will work with Outward’s team of sales professionals while leading the growth of its business initiative to make the Aperture platform available to home furnishings retailers nationwide.

Helms, who will report to Richard Sexton, Outward’s Senior Director of Sales, will also work closely with Leah Kirkland, Outward’s Senior Director of Business Development, and the marketing team, utilizing her expertise in outreach to small and medium-sized businesses to help develop this critical market.
Helms, who has over a decade of industry experience, worked at MicroD in Charlotte, North Carolina for 13 years, where she held various positions from social media coordinator to business development manager . Most recently, Helms worked as Director of Sales and Business Development at Myriad Software LLC in San Diego, CA.

Helms is also active in the industry, having received various industry awards and accolades, including the Mentoring Award at the 2017 WOW Awards for her efforts to foster the mentorship, development and promotion of women in her company and in the industry. ‘industry. She is also a member of WithIt, where she was vice president of social media from 2012 to 2020.

“As demand for the Aperture platform continues to grow, so does our team. Our rapid growth has prompted us to make significant investments in our engineering and technology, as well as our people, to benefit existing and future customers,” said Gaurav Sethi, co-founder of Outward, Inc. “We have also expanded our creativity department and our production team. Growth is important to Outward because it contributes to our success, and we will continue to invest accordingly.

Over the past nine months, Outward has added 53 new professionals to various departments to support its dynamic growth and the continued success of its Aperture platform. Outward has focused on expanding its engineering, production and creative departments – with engineering professionals accounting for a third of new hires. Members have also been added to the sales, data, marketing, hardware, IT and administration teams. Employees are based across the United States, with offices in San Jose, California, and High Point, North Carolina.


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