Outsell Announces the Appointment of Nicolle Lamb as Vice President of Marketing and Business Development


A seasoned marketing and automotive leader, Lamb will boost Outsell’s growth efforts to help dealers transform their customer engagement

MINNEAPOLIS, October 6, 2022 /PRNewswire/ — Outsella data and technology leader serving the automotive industry, today announced its latest strategic hire with the appointment of a seasoned digital marketing and automotive expert Nicole Lamb to the Vice President of Marketing and Business Development.

“My passion for automotive runs deep and I’m extremely proud to join a company like Outsell that is equally passionate about this industry,” Lamb said. “Outsell’s best-in-class platform was built by a seasoned team of automotive experts who care deeply about dealerships, and as the industry evolves, the company is pioneering the future of customer engagement. I look forward to leading our marketing and business development as we help more dealerships grow revenue by transforming the way they engage customers.”

Lamb’s appointment is part of Outsell’s growth strategy to help dealerships unlock the potential of their first-party customer data, bringing sophisticated customer engagement capabilities to the industry.

“The biggest global brands have moved $100 billion revenue from using CDEPs to harness the power of their first-party data to deliver the right messages to the right people at the right time,” said John Clavadetscher, President and Chief Commercial Officer of Outsell. “Customers expect a more personalized approach and Outsell is here to help the automotive industry capitalize on this opportunity.”

A member of Outsell’s leadership team, Lamb adds to the company’s expertise in customer engagement with deep automotive experience and a track record of marketing accomplishments. Lamb’s past roles include executive positions at Epsilon/Aspen Marketing and Cars.com/Dealer Inspire. Prior to joining Outsell, she founded her own marketing consultancy, Lane Marketing, and a women’s mentorship and leadership company called WINGS Coaching.

“Driving transformation is the very essence of Outsell and there is a common thread with Nicolle and her professional experience. I look forward to the achievements our team at Outsell have in store,” said Mike Wethington, CEO of Outsell. “Sales and marketing is changing rapidly, and the companies that dominate their industry are those that invest in understanding and engaging with their customers. For dealerships, leveraging first-party customer data with Outsell is a powerful advantage. competitive, and I’m very proud to have Nicolle join our team as we help transform the automotive industry for the future.”

About overselling

Outsell is a data and technology company whose leading automotive Customer Data and Engagement Platform (CDEP) builds a complete view of the customer and automatically delivers one-on-one communications where and when they will have the greatest impact on profitability and loyalty. The company is transforming the automotive industry. Outsell’s proprietary technology leverages millions of data records daily, creating accurate and powerful consumer profiles that engage customers and prospects exactly where they are in their individual buying process. That’s why Outsell is the trusted platform for over 1,500 dealerships representing all major automotive brands.

Tyler Coleman
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