On Black Friday, TikTok For Business leads the way in humanizing digital commerce – Campaign Middle East


Black Friday is one of the most anticipated retail events each year for thousands of people around the world, providing brands with unparalleled opportunities to drive sales and increase revenue before the year is out. To ensure businesses of all sizes are able to capitalize on this pivotal moment in retail and maximize the platform’s unrivaled influence with engaged audiences, TikTok for Business has hosted a series of educational webinars. weeklies as well as a dedicated webpage with invaluable resources. Available on all TikTok LinkedIn page and the upcoming microsite, weekly until the end of October.

Hosted by TikTok experts, the Black Friday webinars aim to help brands and businesses learn more about the possibilities of using creative, short-form video content, especially when it comes to engaging target audiences. and community trade. The webinars will also feature examples of winning tactics, deep dives into relevant case studies, and insights into how brands and marketers can optimize the suite of available advertising solutions. The tips will highlight ‘real’, fun and creative ways to reach TikTok’s authentic and highly engaged community.

E-commerce is an experience that was designed with the transaction at its heart, but as the world changes, consumer habits change and people yearn for more authenticity, empathy and joy. On TikTok, commerce has been redesigned to become more than just a monetary transaction, as users see the experience as an exchange of value between people, brands and cultures. According to the Nielsen Authenticity Study, TikTok was the only platform associated with feelings of bravery (75%) and freedom (76%) as a form of authenticity by its users.

“Today, the dynamism of trade has changed. Consumers are more aware than ever of the kind of experiences they want from brands and the kind of communication they not only want, but expect, and they tell brands that. Businesses have a lot to gain by leveraging TikTok, a platform where the community is at the center of the shopping experience, and they have plenty of options to amplify their brand and establish the kind of trust consumers are looking for. of today. said Aref Yahia, head of retail and e-commerce, TikTok Global Business solutions, METAP.

Since its launch, TikTok for Business has helped brands grow their businesses through creative content on the platform, leading to greater awareness and engagement from the TikTok community. In fact, many brands have leveraged TikTok’s unique content format, built brand love, built lasting connections, bringing strong results for their businesses. More so, brands that have been at the forefront of emerging trends have seen literal overnight sales success, from skincare products to kitchen apparel, reaffirming the notion that #ItStartsonTikTok.

TikTok is committed to helping brands further reach their audience this Black Friday and drive action from their content, in a relevant way.

Tune in to Black Friday webinars covering the following topics:

  • TikTok is reinventing commerce
  • Bring back the joy of shopping
  • Three tips for adopting your advertising solutions
  • Black Friday FAQ Series
  • Understanding Community Commerce

For more details, visit: www.tiktokfor.business/commerce/#



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