Meet Haba Adeeb, Director of Business Development at The Theory Group


Specialized in interiors, displays, events, exhibitions, brand exposure

June 16, 2022 – Unveiling Heba Adeb an intriguing personality with extensive business development knowledge. She is extensive in blockchain, animation, websites, apps, digital programming, video production, social media, campaigns, marketing strategy and positioning, events, exhibitions, design interior, activation.

Heba Adeb graduated with a degree in architecture, this allowed her to enter the world of design from her various majors, she worked in New Zealand for 4 years before moving to the UAE 4 years ago. She works in a design and media consulting agency. She is a New Zealand citizen but originally from Iraq so she speaks Arabic, grew up in the UAE since childhood and went to American school, studied and lived in New Zealand for 9 years.

My scope of work is event management and account management + business development, maintaining good relations with current clients and creating new work opportunities also when obtaining briefs. My design experience is very useful as I am able to answer technical questions on site.

Energy, enthusiasm and a willingness to learn are always something she strives for in everything she does in life. she loves her job and it is very important to her because she believes when you love what you do, everything else becomes easy as you work on your happiness and future personal and life improvement goals.

She currently works full-time as a senior account manager in a local agency specializing in public relations, advertising, strategy and innovation, digital development, information design, audio and video production, social media events and exhibitions, management, creative management, Production, interiors, displays, events, exhibitions, brand exposure. All of this is done with dynamic architects on board with in-house production, media production and print facility.

I manage the sales and marketing of the company and the account from A to Z, including invoicing and purchases for events. Manage project content as needed for agency events. Work with additional vendors for contract events. Identifies forward-thinking ideas by researching industry and related events, publications and announcements; tracking individual contributors and their achievements. Locates or proposes potential commercial offers by contacting potential partners; discover and explore opportunities. Filters potential trade deals by analyzing market strategies, deal requirements, potential and financials; evaluate options; resolving internal priorities; recommend equity investments. Achieves marketing and sales operational objectives by providing marketing and sales insights and recommendations to strategic plans and reviews. prepare and carry out action plans, implement production and productivity, quality and customer service standards.

Media Contact
Company Name: The theory group
Contact person: Heba Adeb
E-mail: Send an email
Country: United Arab Emirates


Comments are closed.