Latin American-focused legal consultancy hires former Baker McKenzie business development professional


Gericó Associates, a Madrid-based marketing and business development consultancy for law firms operating in Europe and Latin America, has hired a former Baker McKenzie professional to lead its business development team.

Andrés Vanegas joins as an associate based in Colombia and is expected to travel frequently throughout Latin America and Europe.

Gericó, who has been advising legal clients on global strategy and business units for over a decade, has offices in Spain, Chile, Colombia, Mexico and Peru.

The company collaborates with multinational companies that work in Latin America, such as Baker McKenzie, DLA Piper, CMS and Ontier, as well as with companies in the region, such as CorralRosales in Ecuador and Beccar Varela in Argentina.

Gericó’s managing partner, Marc Gericó, said the hire will strengthen the firm’s ability to offer strategic advice to law firms operating in the Spanish-speaking world.

“With this incorporation, we reaffirm our commitment to continue promoting business-oriented strategic consulting of the companies we work with,” Gericó said in a statement.

Vanegas worked as a senior executive focused on business development and marketing in Latin America for Baker McKenzie for nearly three years, until February 2020, according to his LinkedIn profile. He has worked for the past two years at ClarkeModet, an intellectual property firm that works in Spanish and Portuguese speaking countries around the world.

Venegas said he decided to join the firm largely because of the lure of joining consultants with experience at multiple major law firms. He said he has known Marc Gericó and his team for years, having seen them work from the client’s perspective.

“[They are] “a team that stands out for its in-depth knowledge of the particularities of the legal services sector and marked by rigor and a strategic vision,” he added.


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