iExadia Announces Appointment of Brian McDermott to Lead Business Development Strategy

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Philadelphia, Pennsylvania, September 23, 2022 –(PR.com)– iExadia, a leading provider of comprehensive media monitoring, social media listening and influencer targeting solutions, today announced that Brian McDermott, industry expert in media monitoring and a successful business growth executive, has joined the company as director of business development. For more than 15 years, McDermott has worked with PR and marketing teams to deliver meaningful media insights and actionable insights.

Prior to joining iExadia, McDermott was Senior Account Executive at NASDAQ where he was a key member of the team that oversaw the business development plan for the company’s suite of media intelligence and monitoring solutions. He also managed SaaS sales for Fortune 500 accounts and PR agency clients at a leading PR technology solutions provider.

“Brian brings a distinctive blend of public relations and business development experience to iExadia,” said Harsh Jain, co-founder of iExadia. “He has consistently provided organizations with meaningful insights to influence how they build their narrative and strengthen their brand.

“As Director of Business Development, Brian will oversee the revenue growth and adoption of our innovative media monitoring offerings. He will help shape our product roadmap and drive our marketing program.

McDermott’s background in public relations stems from his role as Associate Vice President at Gregory FCA, where he was instrumental in implementing social media monitoring strategies.

McDermott also developed media research and public opinion studies that received national media coverage. His work has been covered by Forbes, CNBC and other high-profile media.

McDermott is a graduate of La Salle University and resides in Philadelphia, PA.

About iExadia
iExadia provides businesses with comprehensive, detailed media monitoring and analysis so they can measure the impact of corporate messaging, brand performance, and the success of PR and marketing campaigns across the board. regional, national and global scale.

By studying an organization’s industry, competitors and brand health, and soliciting input from the right stakeholders, iExadia helps companies establish the benchmarks upon which they can make progressive business decisions. With in-depth media monitoring, social media listening, and custom analyst reports, iExadia gives organizations the edge they need to develop effective business strategies.

The iExadia team is made up of expert media analysts with a cumulative experience of more than 40 years in media analysis. By integrating artificial intelligence and custom technology into its team’s experience, iExadia creates custom reporting dashboards and media analytics reports, combining various data sets to measure business KPIs.

Press contacts:
jain hard
Co-founder
+91 733-777-22-44
dur.j@iexadia.com

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