How to get business leads from LinkedIn

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As a marketer, you might not know some of the best social media platforms you can use to generate leads. You must have heard of Twitter, Facebook, or Instagram, and you must be thinking about using all of these platforms for lead generation.

You may be wrong!

If you don’t use the LinkedIn lead generation tool, you are missing out on many opportunities to grow your brand presence and revenue through automated processes. It’s the top organic and paid social channel for B2B marketers.

Did you know 82% of B2B marketers find LinkedIn the best lead generation platform?

When we study the demographics of social media platforms, we can see that any Instagram user goes through their feed to like or comment on their friends’ photos and rarely use the network to search and buy things.

The average LinkedIn user, on the other hand, is primarily interested in professional content. These users are looking for knowledge content to help them grow their business. So it’s a great opportunity for you to interact with them.

It’s easier said than done !

Develop an appropriate LinkedIn automation strategy to make the most of it to generate leads. To make it easier for you, we have listed the steps you need to follow to how to get leads from LinkedIn:

LinkedIn lead generation strategy

Lead generation, to recap, refers to all the activities and methods you apply to attract potential consumers. LinkedIn lead generation is crucial because nurtured leads can turn into paying customers who use your products and generate revenue.

LinkedIn’s typical audience is professional decision makers with buying power, allowing you to speak directly to potential paying customers.

LinkedIn is your place to generate and nurture leads!

Here’s how you can generate leads from LinkedIn

See who else is watching

The “People Also Viewed” feature is a gold mine for generating leads on LinkedIn and boosting user visibility on LinkedIn. It shows you ten possible leads that are quite similar to you or the profile you’re currently viewing. The best part is that this feature is updated several times a month, ensuring a continuous flow of new people to contact and engage with.

The only catch is that to see their “also viewed people” you need to be a first-degree link to the profile you’re viewing. This area is on the right rail of the profile of the user you are viewing if you are using the desktop version of LinkedIn. However, if you’re using the mobile app, you’ll need to scroll down to the bottom of the profile to find out.

Make sure you have a strong presence on LinkedIn.

It must be tricky to know how to devote one’s initial efforts as a beginner.

Should you start posting content to your feed right away, or create a compelling LinkedIn page first?

Consider providing a variety of content formats, including videos, to ensure your LinkedIn page and profile are strong. Including this industry-relevant content in your marketing materials will help you establish yourself as a knowledgeable source and build relevance and credibility with potential consumers.

You’ll start to connect with like-minded experts who fit your target customer’s profile once you’ve established yourself as a smart and valued source. If you post frequently, you’ll become a known face on their page, making it easier to start new conversations.

If you think the people you connect with on LinkedIn are professionals in your field, the content you share can expose you to new audiences. For example, when one of your contacts “likes” a post you wrote, it might show up in a new lead’s feed. This lead will notice that a mutual connection liked your post, confirmed your trustworthiness and authority, and perhaps encouraged them to issue a connection request.

Track your page metrics to determine what resonates with them the most and generate content accordingly to ensure you deliver what people want to see.

Endorse

Endorsements are a technique to recognize someone’s expertise in a certain area.

It will be there, at the heart of a prospect’s profile.

This section offers a fantastic chance for lead generation as well as lead nurturing.

For lead generation, you will be able to find leads by looking at recommendations from your existing contacts. Hope you find some common area names you haven’t contacted yet.

Endorsements can also be used to nurture leads. Maybe you haven’t connected with a prospect in a long time, and a compliment in the form of an endorsement can reignite the flames.

Everyone loves a compliment!

Join LinkedIn groups

For a Ilead generation on LinkedInyou can join groups within your industry or join groups and have conversations with other professionals.

You can use content and updates to spark conversations about relevant issues or simply promote your services. If you join groups correctly, your potential customers will be able to see what you say and perceive you as a reliable source of knowledge.

When you join a group, consider a few things:

  • Level of commitment
  • Group sizes
  • Group rules

You can also use groups to better understand your target audience. Learn from what members have to say and find common pain points in the industry and how prospects want those issues resolved if active. Then, use that data to your advantage and design hyper-targeted value propositions that directly address your customer’s needs when you contact them.

Give and get referrals

Referrals are one of the effective ways to grow your business. As your 1st degree relationships develop, your next stop should be to introduce yourself to new relationships. This way, you can break the ice by making the first comment and opening up the possibility of a collaboration.

Review the relationships of your potential customers and see which ones might work for your business. If you’re confident in your connection, email them a list of people you’d like to meet and ask if they’d mind sending them a little introduction. Of course, the worst case scenario is that they decline.

Because a sales team knows who to contact for recommendations and how to ask for them, they don’t have to worry about identifying decision makers, circumventing information gatekeepers, or demonstrating their reliability. Instead, they reach decision makers on the phone in one call, outsmart the competition, and develop sales-generating relationships.

Leverage relationships with current customers and customers

Connect with your current clients and clients on LinkedIn and learn about their industry connections as they may also be relevant to you.

Since LinkedIn is a professional social media platform, such requests are less intrusive, spammy, and sales-oriented than cold contacting someone after getting their phone number online. Prospects can accept your invitation to connect, browse your profile, and perceive your shared connection as a stamp of approval.

You also use a warm approach when connecting with new leads. This means that you already know a bit more about them and can immediately offer suggestions relevant to their interests.

Use Everyone’s Content

The key for generate leads with LinkedIn doesn’t just publish your content. You should also watch and interact with the content of others. Put your name on other comment sections, read content relevant to your industry, and find new business from it.

Focus on creating comments that spark conversation, try to present yourself as the pleasant person that you are, and respond quickly while the topic is still fresh. It’s about building a reputation as an expert within your LinkedIn network.

People will start noticing you.

Also keep an eye on who is commenting on the statuses of other professionals and influencers. You might find some potential consumers waiting for you!

Additionally, you can post content that may be of interest to your viewers, for example:

  • Third Party Content
  • Blog posts
  • artwork
  • Case studies, GIFs, screenshots and more.

Maintain a consistent presence on the platform

Like any other social media platform, LinkedIn demands consistency. If you post content once a week and then disconnect, you’re not establishing yourself as a consistent connection. You also need to stay in regular contact with your prospects. Disappearing in the middle of a conversation is not good, and it does not increase their desire to do business with you.

Use platform analytics to learn more about your audience’s interests when your articles generate the most traction and develop a strategy to keep you regularly active and visible on LinkedIn.

Apart from that you can use LinkedIn CRM Strategy – to find the right connection with key decision makers and get daily insights with reports and dashboards.

If you’re new to LinkedIn, follow the steps below to set up your profile:

  1. It is essential that you establish a LinkedIn profile page. Visit the LinkedIn homepage and click the “Join Now” button to get started.
  2. Select “Create Business Page” from the “Job” drop-down menu once you’ve created a profile.
  3. A new page will appear with the options – educational institution, page layout, medium to large business or small business.
  4. Select an option and enter information about your business:
  5. Verify that you are an authorized representative of the company by checking the verification box.

Now that you have clicked on “Create a page”, you can start creating your page!

Conclusion

LinkedIn is undoubtedly the best lead generation platform. If you know how to make it work, you can have the best quality prospects who can be your permanent customers.

As beneficial as lead generation can be, it takes time.

It’s easy to lose months without seeing results if you don’t employ the right tactics to target the right people. Therefore, follow the lead generation strategy to get the most out of your LinkedIn. Keep an eye on your relationships and what they interact with, and be as consistent as possible!

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