GroupM’s Wasiq Kidwai joins Lemma as Director of Sales and Business Development Australia


Global SSP Platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

Lemma, an independent SSP platform for Digital Out of Home (DOOH), has announced the expansion of its team in Australia with the hiring of Wasiq Kidwai as Director of Sales and Business Development.

He joins Lemma with a mandate to drive a shift from digital spending to programmatic out-of-home digital as part of the consumer ecosystem. In his new role, Wasiq will be responsible for expanding Lemma’s regional business through strategic agency and brand partnerships, while strengthening the local team and onboarding new screen partners across the country. AU.

Wasiq has extensive agency experience, having held planning and investment roles at GroupM, Mindshare and Havas Media. Most recently at GroupM India, he was Head of Trade and Investment, where he worked closely with media, AdTech and data partners.

Wasiq Kidwai, Director of Sales and Business Development, Australia, “Lemma is uniquely positioned to guide and accelerate the pDOOH program in the region, as its expansion plans align with the broader goal of connecting the greater audience to digital OOH. At the same time, I’m excited about this medium, especially the pace at which it’s evolving. I’m sure DOOH is the future of advertising.”

Gulab Patil, Founder and CEO of Lemma, said, “As Lemma expands its presence in various markets, we need the strongest digital and inventive minds to help us lead the way and realize our vision of transforming the consumer digital DOOH. Wasiq has exceptional expertise in the digital media space, with years of agency experience. We certainly see it as an essential part of our growth in the AU market in the future. »

About the lemma
Lemma is the fastest growing independent SSP for Digital Out of Home, envisioning the transformation of DOOH into the consumer digital ecosystem by making direct connections to leading global demand-side platforms. Lemma enabled multi-channel buyers and suppliers to connect and transact in DOOH without changing their platforms or performing custom integrations. This is a huge leap forward for the OOH industry as it increases access to both supply and demand for a wider range of programmatic buyers and sellers globally. worldwide, including APAC, AMERICAS & EMEA.

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