Geospatial has a bigger role to play in business and advertising

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Marketers and ad agencies will use any trick in the book to sell someone a product. Unfortunately, most people have become so accustomed to the endless deluge of promotional material that we encounter daily (expected between five and ten thousand articles per day) that we simply eliminate it altogether.

For businesses trying to understand their customer base and get their name across to their target audience, this is a problem.

Data analysis

Today, the world is past the point where traditional print or television advertising guarantees sales. This means that in-depth data analysis and highly targeted advertising is the only way to grab a potential customer’s attention. In the age of social media, this can lead to a lot of potentially intrusive surveillance, which can be a serious obstacle for those concerned about their privacy.

Source: Pexels

Of course, most of us adhere to it voluntarily without realizing it. As the saying goes, if something is free, you are the product. That’s not to say the marketing has completely lost its mojo, though. There are many examples of companies winning over their customers with something they want exactly when they need it. Geospatial marketing is one of the easiest ways for marketers to do this.

New technologies

Technology has long been central to the adoption of any product or service. Let’s take cryptocurrency as an example. PayPal’s new fondness for digital tokens was apparently designed to distract competitors such as Neteller and Skrill, two providers that have successfully carved out a place for themselves in the online casino niche. PayPal, too, is rapidly gaining popularity within this industry.

In fact, casinos have become well known for their adoption of new technologies, as well as the marketing methods they use to set themselves apart from their competitors. In addition to using geospatial data to limit access in accordance with local laws, operators entice players with numerous welcome bonuses. The The CasinoSmash page lists many of these offers in an effort to sort out each other.

Starbucks

Geospatial information has a much bigger role to play in all industries, not just in advertising. A BusinessInsider website reports article that malls are dying across the United States. This means that geospatial data is an essential part of choosing a new physical site for a store or restaurant, as well as discerning the nature of other elements, such as workforce size, locations competitors and the interests of local populations.

Source: Pexels

Starbucks provides a somewhat odd case study when it comes to geospatial information. The company has long used an oversaturation campaign to drive out competitors, as far as this phenomenon can be mapped. There are almost always three more franchise stores within one mile of a Starbucks. This seems to happen in ignorance of other geospatial essentials, such as someone in the area visiting cafes.

Whether it’s advertising a product to a captive audience or placing a store where it’s needed, geospatial data is a modern essential for marketers and businesses of all kinds. .

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