Dable Appoints Business Development Manager in Mainland China and Hong Kong to Accelerate Greater China Expansion


Seoul, South Korea, March 8, 2022 /PRNewswire/ — Dablethe world’s leading native advertising and content discovery platform, announced the appointment of a business development manager in mainland China and hong kong to accelerate its commercial development Greater China.

Dable, based in South Korea, is a media technology company that provides personalized content recommendation solution and native advertising platform to 11 markets by partnering with over 3,000 premium media. Dable is currently the #1 content discovery platform in Korea, Vietnamand Indonesia. It also ranked first in market share in Taiwan Last year. Dable plans to accelerate its expansion in Greater China by designating Tianxi Sun (continent China) and Jan Cheng (hong kong), who bring extensive digital marketing and media technology industry experience to continent China and hong kongas Business Development Manager.

Tianxi Sun and Jan Cheng, Business Development Manager at Dable in Mainland China (left) and Hong Kong (right)

Tianxi SunBusiness Development Manager at Dable Mland China, has been in the advertising industry for over 12 years. He started his career as a planner in the 4As and jumped into the ad tech world after earning his MBA in 2012. Tianxi previously worked for Miaozhen Systems, the leading third-party technology company in China as a pre-sales team leader and Tencent advertising platform as senior sales manager. Over the past four years, Tianxi has noticed that Chinese brands are beginning to enter overseas markets on an unprecedented scale. Regarding this trend, it has helped many successful advertising campaigns of major Chinese brands to reach their target markets.

“As manager of the Dable team Mland China, I am in charge of developing global business expansion strategies in the Chinese market. I am also looking forward to discovering how brands China can leverage Dable’s native advertising platform and AI technology to achieve exponential growth in overseas markets,” said Tianxi, Business Development Manager at Dable. Mland China.

Jan Cheng, Business Development Manager at Dable Hong Kong, has 13 years of experience in the media and ad tech industry. It caused publishers to switch to programmatic advertising. Jan developed key accounts to explore additional investment opportunities through digital media planning and buying across different channels and led programmatic monetization of unsold inventory for press like Asia City Media Group and the New York Times. In addition, he implemented tailor-made programmatic solution and designed engagement packages for clients to secure sales volume and develop long-lasting business relationships within Vpon Big Data Group, a leading company in the Big Data field. Asia.

“Our business is based on monetizing publisher inventories as well as contributing to advertiser profits through planning strategies. I will use my comprehensive business development and operational experience with strong digital knowledge to help customer growth by driving revenue and productivity.” mentioned Jan ChengBusiness Development Manager at Dable Hong Kong.

“Despite fierce competition among global companies, Dable ranked first in terms of market share in Taiwan last year after Korea, Vietnamand Indonesia based on its excellent technology. Tianxi Sun and Jan Cheng are the best recognized experts in the industry. I am confident that their experience, insight and global business experience will play a major role in helping Dable establish and consolidate its business in Greater China,” noted Chae Hyun Lee, CEO of Dable. “We will establish ourselves as the #1 content discovery and native advertising platform in Greater China while continuing to recruit professional talent from local industries to lead technological innovation.”

About Dable

Dable is the world’s leading content discovery and native advertising platform. Dable analyzes the interests of website visitors using world-class big data processing and personalization technologies. It recommends personalized content and advertisements that may interest visitors. Founded in 2015 and based in SeoulDable partners with over 3,000 premium media outlets worldwide, including South Korea, Taiwan, Japan, Indonesia, Vietnam, Malaysia, Thailand, Singapore, Australia, hong kong and continent China. For more information on Dable, visit https://dable.io/en/ .

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