The story continues
Unfortunately, business education has not done a good job, in my opinion, of meeting this demand. The programs focus far too much on the “how” of the business and not enough on the “why”. But if we don’t change that, we will continue to have corporate transgressions like tax evasion, labor exploitation and fraud, where short-term profit goals are placed above responsibilities to society.
What is the essential lesson of the course?
We study what a call is, techniques for examining each student’s individual call, and tactics for staying on track. I hope students will cultivate a sense of passion and vision in their careers and apply the power of business to meet society’s challenges, whether it’s fair wage structures, innovations to reduce or eliminate carbon emissions, collaborations to support the government’s role in the marketplace. and new definitions of the role of business in serving the interests of all in society.
What materials does the course have?
“Man’s Search for Meaning” by Viktor E. Frankl.
“Life by Design” by Victor J. Strecher.
Articles by Parker Palmer, Herbert Shepard, David Foster-Wallace, Deb Meyerson and others.
What will the course prepare students for?
This course will help students develop a vision of what a calling is, their calling, and the desire to make its pursuit a lifelong goal. Rather than thinking solely in terms of work, I hope students will imagine the role they want to play in business to create a future that serves not just shareholders, but all of society – employees, customers, community and the world.
This article is republished from The Conversation, an independent, nonprofit news site dedicated to sharing ideas from academic experts. It was written by: Andrew J. Hoffman, University of Michigan. The Conversation offers a variety of fascinating free newsletters.
Andrew J. Hoffman works for the University of Michigan. It received funding from the Arthur Vining Davis Foundations.