Bounteous hires VP of Business Development


Photo courtesy of Bounteous

CHICAGO— Bounteous has hired Abbey Karel as Vice President of Business Development for Convenience Retail. Karel was tasked with growing the digital innovation company’s presence in the convenience store industry.

“Convenience customers are looking for more of their brands from a digital capability,” said Kevin Rice, executive vice president of Bounteous. “As this industry seeks to advance, we stand ready to help them through their digital transformation, ultimately delivering a better experience for their customers. Abbey has the real-world experience and foresight to help us partner with the convenience industry in unique and new ways.

Prior to Bounteous, Karel worked with Bottle Rocket, an Ogilvy Co. company, and was one of Ogilvy’s top 25 global clients. With a background in mobile product management in retail, she has driven native apps and in-store digital strategies for Kohl’s and JCPenney.

“We are seeing unprecedented changes in the convenience store industry. It is imperative that the platform architecture and customer journey touchpoints respond quickly to customer needs. Creating a world-class customer experience requires a flexible organizational structure with talent that fully understands today’s consumers and is able to work across functional boundaries,” Karel said. “At Bounteous, our convenience store partnerships accelerate innovation, platform integrations, and delivery times because we combine our deep understanding of these technologies with each customer’s unique vision and strategic organizational goals.”

The hiring of Karel marks another milestone for Bounteous in its growth in the convenience store industry. Bounteous acquired Hathway in November 2021 to grow its portfolio of restaurant and convenience store customers. The company’s client list includes Domino’s, Shake Shack and Wawa.

Founded in 2003 in Chicago, Bounteous is a digital innovation partner that helps convenience and restaurant brands create engaging digital experiences. With strategy, experience design, technology, analytics, insight and marketing services, Bounteous enhances brand experiences through its technology partnerships and platform expertise.

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