BMG – Business Development Manager YouTube (DE)


We are looking for a Director (f/m/d) YouTube business development to join our Berlin office.

Your mission at BMG

In this role, you will play a key role in implementing our overall YouTube recording and publishing strategy, leading all business development initiatives and being the internal and external representative. You will become the internal expert on the platform, fostering and coordinating within BMG, particularly with our internal YouTube team and senior digital management team.

Your responsibilities

In this role, you will be the global point of contact for all internal and external YouTube matters. Your main tasks will include the following:

  • Manage and develop the business relationship with YouTube under our publishing and recording license agreements.
  • Identify, assess, initiate and measure business development and strategic opportunities with YouTube.
  • Foster and coordinate all initiatives between relevant departments, in particular with our Channel Management and Digital Management teams.
  • Monitor account success and impact of business development initiatives.
  • Define and configure KPIs with our Insights and Analytics team, report performance to senior management.
  • Maximize the opportunities of Bertelsmann relationships with Google.
  • Manage and develop all activities covered by third-party providers through CMS optimization and YouTube partner sales.
  • Brief and support the Commercial Licensing team during the negotiation process and represent all internal service requirements.
  • Manage and guide our global YouTube teams from a strategic perspective and expertise.
Your profile
  • You have successfully completed professional training in business, marketing, music or creative industries and have gained professional experience in one of the following areas: music platforms, recorded music, artist management, marketing digital or similar.
  • Ideally, you have previous experience in a similar position on YouTube, in business development and/or key account management.
  • You bring an exceptional understanding of the complexity and scope of the recorded music and digital publishing industry, particularly for YouTube or other UGC platforms.
  • You can initiate and manage projects with a focus on conducting business.
  • You are a fast learner, flexible and adaptable to an ever-changing environment.
  • Great interpersonal and communication skills characterize you.
  • You have successfully led and developed effective teams in the past.
  • You are comfortable with all MS Office tools.
  • You are fluent in English, German is a plus.
  • A strong analytical mind completes your profile.
Now let’s see what’s in it for you
  • The unique BMG culture, empowering and driven by strong values.
  • A 21st century work environment, collaborative and flexible.
  • Benefits like an office in the heart of Berlin, BVG jobticket, Headspace membership, work-from-home regulations and many more.
  • A commitment to helping team members develop long-term careers at BMG with in-house training and the renowned Bertelsmann University.
  • A fun and respectful community of people passionate about working for artists and songwriters.

What you need to know about us

BMG – founded in 2008 – is the world’s fourth-largest music company, the first new global music player in the streaming era, and both a record label and music publisher. Named one of the 2020 World’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – an unrelenting focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 20 offices in 12 major music markets now represent more than three million songs and recordings, including many of the most renowned and successful catalogs in popular music history. BMG is owned by the international media, services and education company Bertelsmann.

Come as you are

As the great Kurt Cobain once said, “Come as you are”. BMG is committed to providing equal employment opportunities and we celebrate diversity in all its forms. Equal opportunity is deeply rooted in our core value of fairness and we are committed to creating a truly inclusive work environment where everyone can thrive. If you are good at what you do, come as you are.

All BMG applicants will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, gender or sexual orientation.


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