Bjork selects Park as assistant AD for external relations and business development

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BRYAN-COLLEGE STATION, Texas — Chris Park, a veteran athletics administrator and graduate of Texas A&M’s famed Mays Business School, has been named associate athletics director for external relations and business development, Texas A&M’s athletics director announced. , Ross Bjork.

“Chris is an energetic and strategic leader who has proven himself in public relations wherever he has been,” Bjork said. “We feel very fortunate to be able to bring someone with his expertise and leadership experience to join our team as we continue our mission to create opportunities through championship athletics. It’s an added bonus that he’s a Texas A&M graduate, and we’re extremely excited to welcome Chris and his family to Aggieland!

Park, who earned undergraduate and master’s degrees from Texas A&M, returns to Aggieland after a four-year stint in a similar position in Washington state, and he has also held leadership positions at UTEP. , the State of Texas and the State of Sam Houston.

“The Park family is thrilled to return home to Aggieland, a place that is especially special to me, both personally and professionally,” Park said. “I would like to thank Ross Bjork for entrusting me with the leadership of our external team to build on our successes and continue to provide a first-class experience for our student-athletes, coaches and the 12th man.”

Park was hired as Senior Associate Director of Athletics for Washington State External Relations in 2018 and promoted to Assistant AD for External Relations in July 2020. His duties included overseeing sports communications, marketing, ticketing, creative services and video operations, while also serving as sports administrator for baseball and liaison with Learfield Sports Properties.

Under his leadership, the Cougars’ field units have excelled with an expanded social media presence, hosted notable events such as hosting ESPN’s College Gameday, and jersey retirement ceremonies for Klay Thompson and George Raveling. Park worked to secure an $11 million field naming rights deal with Gesa Credit Union in March 2021, which resulted in Gesa Field at Martin Stadium.

Park worked diligently to raise awareness of Cougar Athletics, which resulted in improved ticket sales revenue for men’s and women’s soccer and basketball. His guidance helped WSU receive gold honor for the “Single Game Sales Campaign” category of the 2020 NACMA Best of Awards. Park was Co-Chair of the Revenue Optimization Committee as part of WSU’s UNLEASHED Strategic Plan Athletics.

In his role as sports administrator, Park served as chair of the committee that hired a new baseball coach in 2019, and he worked closely with internal and external groups on the $10 million industry-funded project. private: BTO (Back to Omaha), which led to the construction of the state-of-the-art Cougar baseball complex.

Prior to his time at WSU, Park spent six years (2012-18) as Deputy Assistant Manager for External Operations and Development at UTEP, where he oversaw external operations including ticketing, marketing, video production and graphic design, and served as liaison. with the UTEP multimedia rights holder. He was heavily involved in fundraising for the sport and served on the senior athletics staff and as a sports administrator for men’s football and golf.

Park served as co-chair of the 2014 Conference USA Men’s and Women’s Basketball Tournament, and in 2015-16 chaired the University and City Committee commemorating the 50th anniversary of UTEP’s 1966 NCAA Championship. In the spring of 2018, Park was recognized for his leadership and help in raising over $10 million for the Sun Bowl’s planned $15 million renovation.

Prior to UTEP, Park spent six years (2006-12) at Texas State as an AD Assistant for Development, where he oversaw the Bobcat Club and was a major fundraiser. He was instrumental in the school’s transition from Division I FCS to FBS.

Park joined the Texas State staff after more than two years at Sam Houston State, where he served as the Bearkats’ first athletic development and marketing coordinator from January 2004 to July 2005 before moving from August 2005 to July 2006 as the school’s external operations coordinator.

As a graduate student at Texas A&M, Park became a valued member of athletics with roles in the athletics marketing and communications offices. He helped found the 12th Man Team Rewards fan loyalty program, where he managed the initiative’s budget and led the program’s marketing efforts.

Park graduated magna cum laude from Mays Business School at Texas A&M with a bachelor’s degree in business administration in 2002, and he earned a master’s degree in kinesiology with a specialization in sports management from Texas A&M’s College of Education and Human Development in 2004. .

He is married to former Anna Johnston (Texas A&M Class of 2001 and 2003) and the couple have one son, Matthew.

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