Paley bolsters growing personalization offering from Aki’s retail media division
— Alvaro Bravo, President of Aki Technologies
SAN FRANCISCO, CA, USA, July 19, 2022 /EINPresswire.com/ — Aki Technologies, an Inmar Intelligence company and the leader in instant marketing and personalized advertising, today announced the hiring of Mike Paley as Senior Vice President of Business Development, Retailers. Mike has over 25 years of experience leading strategic growth initiatives in retail marketing services and agencies and will be instrumental in helping retailers leverage data and insights to personalize communication with buyers at Aki.
Aki Technologies helps brands and retailers improve their digital advertising by identifying pivotal moments to engage with consumers using personalized ads. Aki bolsters its retail media offering by appointing Mike, who brings a proven track record of successfully building and scaling retail media networks that has strengthened companies’ business strategy and media, digital and technology innovation. retailers and brands.
“I am proud of the determination our retail media team has shown as it continues to grow and drive continued partner success in an ever-changing landscape,” said Aki Technologies President Alvaro. Cheer. “Bringing on Mike reinforces our team’s commitment to helping our retail partners deliver real customer value through personalized advertising experiences. We are thrilled to have Mike leading the way as we seek to further innovate in the marketplace. »
A retail marketing expert for over two decades, Mike has held several leadership positions in the retail media and consumer marketing spaces. He influenced change during transformational times, played a key role in building a national retail media network, and launched numerous agency marketing verticals. Mike joins Aki after serving as Director of Growth at digital marketing transformation company Aisle Rocket. He held a variety of additional leadership positions, including Senior Vice President and General Manager at Vestcom, Executive Vice President of Customer Marketing at The Marketing Arm, and Chief Marketing Officer at Square One Advertising.
As Senior Vice President of Business Development, Retail, Mike will develop, lead and cultivate new retail business opportunities by enhancing clients’ retail media capabilities. It will guide retailers to leverage customer data and insights to personalize shopper experiences and amplify off-platform digital flyers. He is passionate about providing partners with industry-leading solutions and will increase Aki’s product innovation pipeline to better serve retailers and advertisers.
Mike will build on the momentum that Aki’s retail division has recently generated, after receiving numerous major industry accolades. In May 2022, the company was recognized as a finalist for the 2022 Campaign US Media Awards in partnership with Primal Kitchen. In March 2022, Aki was also named a winner of the Modern Retail Award for his retail media partnership with Dollar Tree and Family Dollar’s retail media network, Chesapeake Media Group. And in November 2021, Aki was recognized as a 2021 OmniShopper Award winner by the Path to Purchase Institute for his work with PepsiCo.
About Aki Technologies
Aki Technologies, an Inmar Intelligence company, enables brands and retailers to reach people by targeting crucial moments in the consumer journey with personalized advertising. With four personalization patents, Aki’s award-winning technology dynamically adapts ads based on region, weather, shopping preferences, and other historical and current factors. This ensures a more relevant ad experience that drives better campaign results. To learn how Aki’s personalized mobile, CTV, desktop and DOOH campaigns can help you achieve your marketing goals, visit http://www.a.ki.
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