Abbey Karel joins Bounteous as Vice President of Business Development


Karel is responsible for growing the company’s presence in the convenience store industry.

Generous has appointed Abbey Karel as Vice President of Business Development for Convenience, where she will be responsible for growing the company’s presence in the convenience store industry to grow its customer list in the ‘space.

This new addition represents Bounteous’ investment in the convenience store space, which continues to evolve and innovate to adapt to the digital consumer.

“Convenience customers are looking for more of their brands from a digital capability,” said Kevin Rice, executive vice president of Bounteous. “As this industry seeks to advance, we stand ready to help them through their digital transformation, ultimately delivering a better experience for their customers. Abbey has the real-world experience and foresight to help us partner with the convenience industry in unique and new ways.

Prior to Bounteous, Karel was at Bottle Rocket (an Ogilvy company), leading the largest and most strategic client relationships and was one of Ogilvy’s top 25 global clients. With a background in mobile product management in retail, she pioneered Kohl’s and JCPenney’s native apps and digital in-store innovation.

“We are seeing unprecedented changes in the convenience store industry. It is imperative that the platform architecture and customer journey touchpoints respond quickly to customer needs. Creating a world-class customer experience requires a flexible organizational structure with talent that fully understands today’s consumers and is able to work across functional boundaries,” Karel said. “At Bounteous, our convenience store partnerships accelerate innovation, platform integrations, and delivery times because we combine our deep understanding of these technologies with each customer’s unique vision and strategic organizational goals.”

Founded in 2003 in Chicago, Bounteous is a digital innovation partner that co-innovates with the world’s most ambitious brands to create transformative digital experiences. With strategy, experience design, technology, analytics and insight, and marketing services, Bounteous enhances brand experiences through technology partnerships and unparalleled platform expertise.


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