8 of the Best New Business Development Courses for Creatives


As a creative, you love your work. But that doesn’t mean you can’t dream bigger.

There are plenty of opportunities to grow your practice, earn more money, and find a new level of fulfillment, whether it’s expanding your freelance client base, starting a side project, founding your own agency. or sell your own products. Just choose a direction and dedicate yourself to it.

As we all know, it takes focus, determination, and hard work. But what creative people often miss is that we also have to admit that we don’t know everything and that we still have a lot to learn. In fact, in a rapidly changing world, you should still learn throughout your career.

But it doesn’t have to involve a huge amount of commitment. With online learning platforms like Skillshare, Creative Live, and Domestika, you can find plenty of brilliant online courses that are short and easy to follow.

And because the best of them are led by experienced professionals, who have walked the path and spoken, the things you learn from them can often change your life. All without having to invest a ton of time or money.

To help, we’ve selected eight of the best new business development courses for creatives available online today. They are all taught as HD video lessons, which you can watch at your own pace to suit your schedule. And they all come with a free video introduction to watch, so you can get an idea of ​​the teacher, the course, and the benefits they are likely to bring you.

If self-doubt or impostor syndrome is keeping you from taking the next step in your creative career, this course is for you. It is given by Emma Gannon, best-selling author, lecturer, novelist and host of the UK’s number one creative careers podcast, Ctrl Alt Delete.

In this 45-minute class, she delves into the science behind self-sabotage and shares the framework that allowed her to overcome her fear of failure. Designed for any creative who needs a nudge or an extra push to get started, it includes five downloadable worksheets to help you through the process.

If you want to spend more time designing and less time running your business, you’ll love this course by American graphic design legend Aaron Draplin. He found a way to make an honest living as a freelance designer while running a business without getting bogged down in tedious tasks like calculating taxes, negotiating contracts with clients, and battling email inboxes. emails. He wants to share with you what he learned, including the mistakes he made along the way.

Topics covered include creating clean project templates, optimizing your file structure, treating email as an art form, understanding the building blocks of a strong invoice, and following the law. This 49-minute course is for freelance creatives at all stages of their career, and while it doesn’t contain specific financial or tax advice, it outlines the steps you need to cover all of those things.

This is a great course for graphic or visual communication designers focused on developing brand identities and branding. It would also be useful for anyone starting their business or establishing their strategic brand directions. Note that this course is in Spanish with English subtitles.

Brand strategist Alejandro Pascalis explains how to come up with strategic brand solutions and create comprehensive propositions, with a focus on users. This easy-to-follow course consists of 15 lessons with a total duration of 2 hours 45 minutes and includes 26 downloads, 11 exercises and a final project.

Has reaching career goals failed to make you happy? Sheri Riley knows how you feel. Working in marketing, Sheri Riley brought big names of the 90s like Usher, TLC, Toni Braxton and Outkast to the world’s attention and rose to the top of her field, but remained miserable.

Here, she shares the secrets that helped her regain her sense of self and purpose. These come in the form of nine principles that help the busiest goal-oriented people integrate their career success with lifelong success. This course consists of 19 lessons, with a total of four hours and 49 minutes of course content.

In 2008, Sonja Rasula self-funded her first venture, Unique Markets, by risking all of her $401,000 retirement savings. Since then, her innovative and modern pop-up markets have featured more than 12,000 small businesses and emerging brands.

In this course, she explains how to leverage the web to achieve your professional or business goals as a creative. You will learn how to read and interpret basic metrics for your website and social media; create a branded Bible for yourself; develop a “sticky” website that keeps people engaged and use social media effectively. This course consists of seven lessons over 48 minutes.

Creative side projects are a popular way to explore your creativity on your own terms, get noticed, and push your creative career in a direction you love. But where to start ? That’s what it’s about.

Illustrator, designer, and podcaster Andy J. Pizza explains how to set goals to get you where you want to go, develop marketing and promotion strategies that work, and analyze your progress to make sure you’re on the right track. This course consists of 11 lessons spread over 50 minutes and includes a workbook.

Instagram Stories are a great way to promote yourself and your work, but doing them well is a difficult skill to master. In this course, Mina Barrio, product photographer at Melon Blanc and avowed Instagram Story addict, shares her secrets for creating and editing Stories, leading to original results that help you achieve your business and career goals.

This course is for designers, illustrators, artists, small business owners, and anyone else who wants to learn how to use Instagram to gain exposure. It includes 22 lessons, with a total duration of three hours, and includes 15 additional resources, including six downloadable files.

Storytelling is what develops a brand’s hero journey, makes it accessible, and leaves a lasting impression on its audience. Sun Yi has helped Spotify, American Red Cross, Seiko and others improve their storytelling through copywriting and branding. And in this course, he helps you find your own story and develop it in a way that resonates with your audience.

You’ll learn writing techniques that grab people’s attention from the first sentence and keep them reading until the end. Aimed at freelancers, teachers, coaches, entrepreneurs and content creators, this course consists of 19 lessons, totaling two hours and 10 minutes.


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