Running a business is extremely demanding – make it a social business and not only do you have to stay financially strong and sustainable, but you also have to fulfill your mission.
For the person or people running this social enterprise – whether you are the CEO, the management team or the founding social entrepreneur – the pressure you are under can be enormous because the well-being of not only your team but of your local community and often many thousands of beneficiaries can depend on how effectively you do your job.
And then there are all the operational issues: During the pandemic, Toast Ale co-founder Louisa Ziane has faced a whole new selection of these, from her team’s mental health issues to shortages of ingredients, cardboard, aluminum cans and CO2 gas in their supply chain.
In this series of Fit for the Future videocasts and podcasts, pioneer post partnered with accountants from Buzzacott to explore these challenges in candid discussions with social entrepreneurs who deal with them every day.
We look at pressures and solutions, the inner workings of business as well as the human side of what it means to run a social enterprise that is fit and healthy and can achieve your social goals.
In this episode, we focus on the four Ms of good business management: money, markets, management and me (well… you). We hear from social entrepreneur Louisa – whose business turns surplus bread into beer – alongside expert adviser Eddie Finch from Buzzacott, in a discussion chaired by pioneer postit’s Tim West.
They cover what is most important for businesses and social enterprises, including:
- Manage your money, seek financing and invest in growth.
- Understand your audience, assess the market, connect with your customers.
- Operational efficiency, building a strong culture and team, focus on your mission, ensuring you have the right plans and the right people in place to achieve your financial and social goals.
- Be a good leader, take care of yourself, avoid burnout and find the right work-life balance.
Thank you for reading our stories and watching our videos. As an entrepreneur or investor yourself, you’ll know that producing quality work doesn’t come free. We rely on our subscribers to support our journalism – so if you think it’s worth having an independent, specialist media platform that covers social enterprise stories, please consider subscribing. You will also buy social networks: pioneer post is a social enterprise itself, reinvesting all of our profits to help you do good business, better.