Latin2Latin Marketing + Communications Announces Three Promotions in Operations, Creative and Business Development


Renzo Ferro

Malule Gonzalez

Juanin Reid

Renzo Ferro has been appointed as General Manager, Malule González as Creative Director and Executive Producer and Juanin Reid as Vice President of Account Services.

FT. LAUDERDALE, FL, USA, August 8, 2022 / — Following the steady and steady growth in the field of marketing, Latin2Latin Marketing + Communications (L2L) announced the promotions and appointments of several of its leaders to key positions, under the administration of Arminda Figueroa, CEO and founder of L2L.

The first appointment corresponds to Renzo Ferro, who joined the company 4 years ago and served as Vice President of Account Management and Operations and also played an important role in the growth of the agency during the last years. He was appointed general manager. Mr. Ferro has over 25 years of marketing experience on both the client and agency side and holds an MBA from the prestigious Luigi Bocconi University in Milan, Italy.

He has led multi-channel, omni-channel and consumer marketing campaigns for retailers and CPG brands in the US, as well as corporate marketing, communications and branding in the banking and energy sectors in LATAM. He has led multicultural strategies and programs for brands such as Knorr, ConAgra, Barilla, Bush Brothers, Starbucks and HairClub, to name a few. Recent awards include the 2021 Telly for EL Poder del Cabello for HairClub and the 2022 Telly for Health and Wellness, as well as the Social Impact category for working with the Ministry of Health and Kansas environment in a COVID-19 vaccination campaign implemented by L2L.

Malule González, was named creative director and executive producer. L2L has enjoyed a series of regular awards under her creative direction as a collaborator over the past 5 years. González has an extensive career spanning over 35 years in the media and broadcast industry, including the digital transformation of media platforms. She has held various management and production positions at Univision Network, Univision Puerto Rico, Telemundo Network, America CV Network, Cisneros Group and USA Global Media.

She is the recipient of five Emmy Awards, Puerto Rico’s Premio Cúspide, and most recently three Telly Awards and a Communicators Award under L2L. Malule graduated magna cum laude in Journalism and Multimedia Production from the University of Puerto Rico. In 2017, she completed the Executive Certification Program on Driving Digital Strategies at Harvard Business School and she is currently completing the Power MBA, an online business qualification, with a curriculum developed by business leaders from companies. like Shazam, Waze and Airbnb.

Juanin Reid has worked with L2L as Director of Account Services for nearly a decade. Reid was promoted to vice president of account services. Ms. Reid began her advertising career in Mexico City working for the main advertising agency as a writer-producer.

After moving to New York, she embarked on a successful career in market research facilitating consumer focus groups. In her role as Director of Account Services at Latin2Latin, Reid led projects with unparalleled acumen for PBS Kids and Lennox Hill Hospital, as well as managing client services for major clients like HairClub, the Department of Health and Environment, Emblem Health and Northwell Hospital. .

These esteemed executives have led their teams to great successes in L2L projects, resulting in recognition of awards, including multiple 2021 – 2022 Telly Awards, for their efforts with the Kansas Department of Health and Environment. and HairClub; multiple Communicator Awards in 2020, for their work alongside Faces of Prostate Cancer for miR Scientific and Rocabella Brands; the 2019 Creative Communication Prize for an integrated campaign with Albizu University; the 2018 Excellence in Communication from the Conference Board of Ana G Mendez University; the 2019 FACES of Gold Coast Magazine Award for being the FACE of Latin Marketing in Fort Lauderdale; and the 2018 Salute to Business Award for Diversity in Business by the Greater Fort Lauderdale Chamber of Commerce.

“I had the privilege of working day after day with these extraordinary professionals who proved to be a tour de force with an impeccable track record. I am confident that we will continue to accelerate growth and position our clients in the Hispanic market as the best leaders with the best team combined with our proprietary strategic tools, award-winning creative work, first-party data and Ai technology that delivers results and return on investment. said Arminda “Mindy” Figueroa.

Arminda Figueroa, CEO of Latin2Latin Marketing and Augusto Romano, CEO of Digo Hispanic Media Group (Digo), recently announced their alliance and partnership, consolidating strategic marketing and communications services with the support of digital and artificial intelligence . Together, they have an immense global growth opportunity by building their one stop shop for clients looking to achieve market segmentation through non-traditional media.

About L2L Marketing + Communications
Headquartered in Fort Lauderdale, Florida, with operations in New York, North Carolina, Arizona and Puerto Rico, L2L is made up of a group of seasoned, high-performing marketing professionals, provocateurs who can see what others do not see, with unique strategic thinking and ingenuity. Founded in 2007, L2L is an independent, wholly-owned company that has established itself as a global marketing firm by creating award-winning concepts and solutions for renowned clients. L2L is led by Arminda “Mindy” Figueroa who has had a successful career in the market. L2L takes great pride in creating culturally relevant solutions for a global clientele, making it easier to connect with their communities. Their primary goal is to meet the ever-changing needs of diverse communities, cultures and their client-partners, and to solidify them as industry leaders.

Media Contact: Gladys I. Colón – L2L Public Relations Manager
305-608-9996 or

Gladys I. Colon
Marketing Latin2Latin
+1 305-608-9996
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