Keller Williams launches new business development programs for agents


Keller Williams has unveiled three new business development programs, or “communities,” for its agents to provide them with specialized training, technology, coaching and referral opportunities.

The communities – KW Wealth, KW Relocation and KW Style to Design – are added to the existing programs KW Luxury, KW Commercial, KW Land, KW Young Professionals, KW New Homes, KW Sports and Entertainment, KW Military and Diversity, Equity and Inclusive communities. Keller Williams plans to launch three more communities by the end of the year.

“As we move beyond COVID-induced market conditions, we’ve found that agents want a greater sense of connection, empowerment and impact,” COO Sajag Patel said in a Press release. “Developed in partnership with our agents, communities are how we look to best serve them to support their business growth.”

KW Wealth offers retreat-style workshops that cover wealth management, with a particular focus on “the unfair advantage of agents in real estate expertise” which can be used to increase passive income. The community will be led by Brett Tanner, owner of the Brett Tanner home sales team based in Mesa, Arizona, which has more than 33 agents.

KW Relocation is a lead generation community aimed at increasing the profitability of agents’ real estate businesses through relocation partnerships, with on-demand training, certifications, events and thought leaders, and marketing assets . The director will be Christina Griffin, who is the team leader for the Griffin Group based in Tampa, Florida.

KW Style to Design will provide interior design training and resources to help agents secure listings and provide more service to clients. Agents will be able to purchase home staging inventory and buyers will be able to design a home through a “radically simple” online ordering process.


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