Chris Vinelli joined an in-game advertising company Anzu.io as the new Vice President of Business Development. Vincelli will work alongside Anzu new senior vice president of business development and in-game advertising veteran Guy Ben-dov
Vincelli has established leading publisher partnerships within global enterprises over the past 11 years. Beginning his career at Millennial Media, Vincelli forged new alliances with top American game publishers while managing some of the company’s most strategic publisher relationships. In 2015, Vincelli joined Vungle to manage America’s top game publishers and learn performance marketing from some of the biggest minds in the industry.
Prior to his move to Anzu, Vincelli most recently started at Yahoo as Director of Global Partnerships, securing strategic partnerships with top global publishers focused on monetization, AU and identity.
Vincelli said, “I knew Anzu was the right person after meeting the team. Anzu’s strong focus, passion and thoughtfulness towards gamers, advertisers and publishers has placed them at the forefront of the growing in-game advertising ecosystem.
“As VP of Business Development, my focus will be on building and maintaining strategic partnerships with top game publishers across all platforms. Anzu’s existing partnerships, incredible demand team, and powerful technology will be essential to providing extreme value to our gaming partners.”
Vincelli joins Anzu at a pivotal moment in the company’s development. The big names in the world, including NBCUniversal and HTC have joined Anzu’s in-game advertising mission with Sony Innovation Fund and WPP, closing the latest funding round with USD$20m (£15.4m) investmentand become the first advertising platform to join Unity’s Verified Solutions Partner Program. Anzu’s close ties with leading global brands and game publishers have brought strategic partners on board, paving the way for even more game studios to benefit from the blended monetization of in-game ads.
To learn more about Anzu and its in-game advertising solution, contact us today.