Dragonfruit AI Appoints Ray Cooke as Vice President of Business Development


MENLO PARK, Calif.—Dragonfruit AI, the provider of one of retail’s first massively scalable video AI platforms – Frontier – announced that Ray Cooke has joined the company as Vice President of Development commercial.

Cooke, who most recently served as SVP at Hanwha Techwin America, will help large retailers use Frontier to derive insights from their video to address critical challenges, such as staff optimization, detection of hazardous conditions, speeding up investigations, managing store layouts and streamlining operations. .

“We are thrilled to have Ray on board to interact with our retail customers,” says Dragonfruit CEO Amit Kumar. the possibilities of video AI.

Cooke has over 25 years of experience in safety and security solutions with companies such as IBM and Cisco. Prior to joining Dragonfruit, he spent over eight years at Hanwha Techwin America, where he started as Vice President of Business Development. In this role, Cooke won North America’s first and largest retail venture. Later, as Senior Vice President of Products, Solutions and Integrations, he expanded Hanwha’s product line while expanding its list of third-party integrations.

Dragonfruit’s Frontier was custom designed for retail loss prevention/asset protection (video summaries, ORC investigations, OSHA compliance, slip/fall, liquid spill), store operations (payment measurements, point analysis with video verification) and marketing/merchandising (in-store commerce funnels).

Designed from the ground up for multi-site retailers, Frontier combines a powerful base station leveraging the Apple M1 architecture with advanced cloud intelligence. Starting at just $900/location/year, Frontier gives retailers the flexibility to start solving their most pressing needs and add more features as needed.

“I’m thrilled to join an innovative and customer-focused company like Dragonfruit,” said Cooke. “I look forward to working with retailers to leverage the benefits of Dragonfruit’s AI to provide the data and visibility needed for their most important decisions.”


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