Cossette appoints new prospects to develop its consulting offer » strategy


Cossette selects two new leaders to develop its advisory offering

cosette took a pair of appointments aimed at bolstering its advisory services, promoting Jean-Hugo Filion to SVP, business lead and recruitment Vanessa Cherchild as VP, CEO.

Filion joined the agency in 2005 and has since worked with clients such as L’Oréal, The Home Depot, General Mills, Google, Simons and Liberté. In his newly elevated role, he was tasked with further developing Cossette’s consulting expertise and digital solutions.

Cherenfant joins the CRM consulting firm XRM vision, where she was responsible for strategy, operations, products and innovation. She also brings her experience at Bombardier and Createch. In collaboration with Filion, Cherenfant will participate in the development of the consulting services offer, in addition to leading the business plans and managing the team’s operations.

“By combining Jean Hugo’s deep knowledge of our industry and corporate culture with Vanessa’s rich and varied experience, they will drive our product forward and propel our services into new markets, both here and abroad” , said Louis Duchesne, President, Quebec and East. , to Cosette.

LG2 hires new head of customer service in Toronto

Shelley-Ann Scott joined Lg2 as Vice President, Client Services as the agency’s Toronto office continues to grow.

In her new role, Scott has been tasked with leading the agency’s entire client service group in Toronto, which works on accounts including LCBO, Under Armour, The Bay, Danone, The Source, Catelli Foods. , Partake Brewing and Women’s Shelters Canada.

Scott recently spent nearly 12 years at Juniper ParkTBWA, where she was most recently the managing director of the agency’s CIBC account.

Quarry completes ownership succession plan

Four senior executives from the B2B agency in St. Jacobs, Ontario Career carried out a management buy-out, taking full ownership of the agency.

President and CEO Tony Mohras well as general managers Meredith Fuller, Mandy Moote and Richard Hill each took an equal share in the agency, thus completing a succession plan begun five years ago. The four owners have been with the agency for at least 15 years.

The previous three major shareholders – former chairman Alan Career, chief innovation officer Glen Drummond and former president Ken Whyte – have all resigned from their roles and functions on the agency’s board.

“We believe a clean break is best for everyone, and the three of us have exciting new projects already underway,” Alan Quarry said in a statement, outlining the succession plan. as a “win-win-win” for customers, shareholders. and staff. ““There have been several serious offers over the years from other agencies and holding companies to buy Quarry Integrated. My other shareholders and I decided that selling to the current management was a better solution than selling to another company. The three of us are very proud of what we’ve accomplished over the years and frankly, we didn’t want to see our culture and our talented team packaged and sold to outsiders.


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