NASHVILLE, TN (CelebrityAccess) — Digital marketing platform Propeller has announced the appointment of Annie Flook as its new director of artist partnerships and business development.
“I’ve been fortunate enough to spend most of my career working closely with artists to build their careers through touring,” says Flook. “Propeller has built a powerful platform to create measurable social impact and I’ve seen how valuable their campaigns can be when integrated into an artist’s overall marketing and fan engagement strategy. I am incredibly honored to join their team and am thrilled to have the opportunity to help artists authentically build their communities and use their voice for good.
Flook joins Propeller from Warner Music Group, where she spent eight years in a variety of roles, including Head of Touring and Artist Development at Elektra Music Group, Director of Touring and Artist Development at Atlantic Records and Head of touring and artist development at Warner Records. .
She got her start in the industry at ICM Partners, in the agency’s Contemporary Music division under Nick Storch and Marsha Vlasic.
In her new role at Propeller, Flook will be based in Nashville.
“We got to know Annie working together on social impact campaigns during her time at Elektra,” says Propeller founder Brandon Deroche. “We admired his leadership abilities and his sincere desire to push his roster to do more to support causes. We are thrilled to have him on our team to help develop new approaches to artist partnerships at Propeller and beyond.